LASCO Bathware Introduces Colorful Product Catalog
Anaheim, CA -- LASCO Bathware announces the release of its first comprehensive catalog featuring its entire product line, January 2003.
Titled "The Complete Works: The LASCO Bathware Collection of Acrylic and Gelcoat Bathing Fixtures," the 100-plus-page four-color book replaces several pieces of product literature, each of which focused on one product category at a time. It is designed so that builders, contractors, plumbing wholesalers and retailers can view the full range of LASCO bathing items, as well as present the variety of products to their homebuilding, remodeling and do-it-yourself clients.
"This is the first time LASCO Bathware has put its entire product line together in one concise resource book," says Fred Adams, Vice President of Marketing. "The new catalog will make it easier for our customers and homeowners to select product offerings and possibly move into a line they might not have thought of trying before."
Products are arranged in the catalog according to their line, in an easy-to-follow format. It separates its Luxury and Practical products and places each family of products in an individual section. The Luxury product section includes: Champagne Bubblers and Soaking Tubs, Luxury Whirlpools & Soaking Tubs, Builder's Choice Whirlpool & Soaking Tubs, Lascoat Whirlpool & Soaking Tubs, Whirlpool Selection Guide and LASCO Steam & Acrylic Modules.
Products in the Practical section include: Lascoat Tub/Shower Combinations, Darsey Tub/Shower Combinations, Lascoat Bathtubs, Lascoat Showers, Remodeline, Shower Pans, LASCO Doors and Freedomline. The catalog also includes color options, plant locations and a nationwide product availability map.
Moving away from featuring only silouette product shots, the new catalog also infuses myriad playful lifestyle photographs of people enjoying the bath products, creating an upbeat and cheerful motif throughout.
"As 'America's Bathtub Company,' it's only natural that we put happy people in our catalog's photos," says Adams. "And because experiencing delight in their daily routines is our wish for all of our products' millions of users, nothing speaks more accurately of LASCO Bathware than our new Good Clean Fun positioning."
According to Robert Marshall, a seven-year veteran sales manager with LASCO Bathware, The Complete Works catalog will change the way the world looks at LASCO Bathware. "During my tenure with the company we've gone from handing out a simple five-page brochure to this beautiful, comprehensive catalog that is unlike anything else in the market," said Marshall. "We're receiving a very enthusiastic response from customers for this comprehensive product guide."
LASCO Bathware, a Tomkins Industries company, produces nearly one out of four bath fixtures sold annually in the United States. In business since 1965, it has eight strategically placed manufacturing facilities located throughout the nation and produces more than a million bath fixtures annually.
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