Anaheim, CA - Lasco® Bathware, the leader in bathware fixture design and innovation, is rolling out its new trailer graphics to build brand and product line awareness. The graphic designs will be unveiled in July and August, appearing on 50 trailers and tractors in six regions across the country.

The mobile billboard graphics or “fleetside advertising” feature three Lasco product lines including its high-end whirlpools and Champagne Bubblers, builder-brand tub/shower combinations and designer shower doors. The new larger than life graphics target both trade professionals and consumers, showcasing the diversity and selection of Lasco’s product offerings while inspiring a strong emotional response.

“The trailer/tractor campaign supports Lasco’s print media and electronic marketing, which are designed to build brand awareness with builders and homeowners,” explains Shelly Roberts, marketing communications manager for Lasco Bathware. “The new graphics not only highlight Lasco’s extensive product lines, but also convey our overall branding message, Hundreds of Ways to Come Clean.”

Lasco Bathware offers more than 250 acrylic and gelcoat bathware fixtures, fulfilling both new home construction and remodeling needs. Lasco’s private fleet of 270 trailers and tractors makes daily deliveries to supply houses, retail outlets and jobsites throughout the United States. The 53-foot long Great Dane trailers and Freightliner tractors have full “air-ride” suspension to protect products during transport. The new graphics will also be featured on 50 fleet additions in 2005.

About Lasco Bathware
Lasco Bathware, a Tomkins Industries company, supplies one-fourth of all bath fixtures sold annually in the United States. In business since 1965, Lasco has eight manufacturing facilities strategically located throughout the country and produces more than one million bath fixtures each year. For more information about the latest product innovations from Lasco Bathware, visit www.lascobathware.com. ### www.lascobathware.com..